"The Heart of Beijing" is a new regional cultural tourism destination brand launched by Dongcheng District of Beijing. It is an innovative exploration under the trend of deep integration of culture, commerce and tourism, and is a beautiful city card, a distinctive cultural symbol as well as an elegant lifestyle.
"The Heart of Beijing" is not only a geographical presence of the capital of China, but also a unique cultural spirit that brings together ancient styles and fashion trends: the central axis of the ancient capital from Yongdingmen Gate in the south to the Bell and Drum Tower in the north runs through the whole area, and strings the Forbidden City, the Temple of Heaven, and the Yu River of the Grand Canal - the only three world cultural heritages in the old city of Beijing like a necklace. "The Heart of Beijing" owns 374 immovable cultural relics, 18.5 historical and cultural blocks, 37 national intangible cultural heritages, as well as cultural leisure blocks represented by Wangfujing, Qianmen, Longfu Temple and South Luogu Lane, cultural and performing arts venues represented by the Capital Theatre and the Chang'an Grand Theatre, together with folk culture experience projects represented by hutongs, siheyuan(quadrangle courtyards), time-honored brands and traditional handicrafts, and the cluster of museums represented by the National Museum, the Confucius Temple and Imperial College Museum, and the Beijing Planning Exhibition Hall.
"The Heart of Beijing", relying on history and embracing the modernity, is shaping the world influence of Chinese culture with cultural awareness and innovation.