Chengdu City opens a themed KFC restaurant, which features the poetry of Du Fu, a famous Chinese poet from the Tang Dynasty. Named as Tianfu Jinxiu themed restaurant, this restaurant is entirely different from the typical ones, both in terms of decoration and the items for sale.
The storefront is decorated with patterns of auspicious clouds in traditional Chinese style, and pictures of Du Fu's Thatched Cottage are displayed on the French windows. The walls show pictures depicting daily life in China during the Tang Dynasty, and Du Fu's poems, paintings, and calligraphy can be seen everywhere on the tables and walls of the restaurant. Children can try the 3D holographic images beside the pickup counter, which reproduce 3D scenes of the old Du Fu cottage in different seasons, together with his seasonal poetry.
Besides, the restaurant also launches creative cultural products, including cup sleeves with famous scenic spots around the Du Fu Thatched Cottage Museum and famous Du Fu poems in the calligraphy style of Chinese Emperor Qianlong (1711-1799). According to the Liu Hong, the curator of the Du Fu Thatched Cottage Museum, the new KFC restaurant is an attempt at development in the cultural creative industry.