The second edition of Hong Kong ICH Month 2026 is currently in full swing across the city, generating fresh momentum for inbound tourism through the vibrant celebration of traditional culture. Running from May 30 to June 30, 2026, and organized by the Intangible Cultural Heritage Office of the HKSAR government, this month-long cultural extravaganza highlights more than 100 intangible cultural heritage (ICH) items. Following a highly successful inaugural event that attracted over 160,000 participants, this year’s iteration under the theme “ICH Around Town” has significantly expanded its scale, offering global travelers an ongoing lineup of over 50 performances, 80 promotional booths, and 40 curated field visits.
A major draw for current summer travelers is the “ICH Highlight Tours,” which lead participants deep into local neighborhoods to explore ancestral craftsmanship and community traditions. Spanning eight districts along nine thematic routes, these field trips provide highly diverse and enriching experiences for participants of inbound tourism. Visitors in Kowloon City can explore distinct Chiu Chow culinary techniques, while those in Yau Tsim Mong can observe traditional bamboo steamer-making preserved in modern urban settings. In the North District, the tours highlight the rich clan culture of New Territories villages through events like the Jiao Festival of Sheung Shui Heung, complemented by specially curated cultural routes winding through Sham Shui Po and Wan Chai (Happy Valley).
To maximize its international reach, the cultural celebration has extended well beyond the city center to greet arrivals at Hong Kong International Airport. International passengers stepping into the arrivals hall are treated to engaging interactive displays and live demonstrations of the iconic Hong Kong-style milk tea making technique, establishing an immediate cultural connection for incoming visitors. Additionally, urban landmarks like the Hong Kong Space Museum are featuring the “Journey of the Horse: A Legacy of Arts and Culture” light show, utilizing multi-dimensional projections to tell historical tales. By integrating tech-driven displays, localized community tours, and high-traffic transport hubs, Hong Kong continues to enhance its appeal as a top-tier destination for immersive and sustainable inbound tourism in South China.